In a title sequence originally there was only one purpose to a title sequence, whereas nowadays as films have evolved, there are now four main purposes:
- To entice the audience.
- Set tone, atmosphere and genre.
- Introduce characters.
- Show credits of who owns the film and who was involved in the production.
The first ever purpose of a title sequence was to show and inform the audience about the credits, showing them who was involved with the production of the film they are watching, and who owns the film- this was done by producing indents which was and still is shown at the start of most films. Indents are the visual logo's that represent a brand (company).
Another purpose to title sequences is to set tone, atmosphere and genre right at the start of any sequence. When the audience is trying to establish what the genre of the sequence is, they consider colour schemes, technical codes (lighting, camera angles and editing), also considering the typography (font style) and they also take into account the editing (fades, flickering..). The tone and atmosphere is also used to give the audience an idea about what the film might be about.
Introducing the characters in the title sequence is also another purpose of title sequences. Writing the names of the main characters and who they are played by is a way of promotion. Actors can develop their career and recognition and develop a positive association with a particular genre/production company or format through the films they choose to perform in. When an actor performs as a particular character they can develop their careers and statuses because the audience will remember their roles in a film and through recognition the actors career and status will develop. In a title sequence the main characters name will be shown first and who it was played by, or the actor who played the main character, their name would be shown first. As well as the main characters names, the directors name and also the producers name.
Credits are also shown in the title sequence to inform the audience who played the main roles in the film. Credits also help to build up the reputation of the people who participated in the making and production of the film, hence why it is called the "credits"- to credit the people who took part in the making of the film. The first thing that the audience see when they watch any film is the institution. Title sequences often incorporate the logo of the institutions involved in the production, distribution and finance of the film.
Another purpose to title sequences is to set tone, atmosphere and genre right at the start of any sequence. When the audience is trying to establish what the genre of the sequence is, they consider colour schemes, technical codes (lighting, camera angles and editing), also considering the typography (font style) and they also take into account the editing (fades, flickering..). The tone and atmosphere is also used to give the audience an idea about what the film might be about.
Introducing the characters in the title sequence is also another purpose of title sequences. Writing the names of the main characters and who they are played by is a way of promotion. Actors can develop their career and recognition and develop a positive association with a particular genre/production company or format through the films they choose to perform in. When an actor performs as a particular character they can develop their careers and statuses because the audience will remember their roles in a film and through recognition the actors career and status will develop. In a title sequence the main characters name will be shown first and who it was played by, or the actor who played the main character, their name would be shown first. As well as the main characters names, the directors name and also the producers name.
Credits are also shown in the title sequence to inform the audience who played the main roles in the film. Credits also help to build up the reputation of the people who participated in the making and production of the film, hence why it is called the "credits"- to credit the people who took part in the making of the film. The first thing that the audience see when they watch any film is the institution. Title sequences often incorporate the logo of the institutions involved in the production, distribution and finance of the film.
So overall the understanding of title sequences is that it is the first thing that the audience sees, which also means that it can also be classed as one of the most important things that the producers focus on.
No comments:
Post a Comment